Santa cruz bikes houston12/27/2023 ![]() Witnessing the transformative work being done by 's heroic volunteers has inspired us to take action. Preston Martin, BTI's president, said, "The millions of people affected by Hurricane Harvey need help. Over the past 12 years, has enabled more than 39,000 volunteers to donate 200,000 days affecting 500,000 people worldwide.īTI also pledged to match donations made by its staff to various recovery organizations. 1, for donation to, a volunteer-powered disaster relief organization. Santa Fe, New Mexico-based distributor BTI is setting aside 5 percent of all orders placed on Friday, Sept. "But helping these people out is a higher priority right now." "We usually donate the $20 we charge for demos to the local trails," Roskopp said. Some of the funds will come from the fees Santa Cruz collects from its Factory Demo program, which normally go to trail advocacy. "Sun & Ski is a great partner of ours, and we hope this donation can help their employees get back on their feet." "The magnitude of destruction is hard to even comprehend," said Santa Cruz's founder, Rob Roskopp. Several Sun & Ski employees lost their houses, apartments, cars and personal belongings in the storm. Another location will be closed for at least two weeks, while the remaining stores planned to reopen Friday. One Sun & Ski location was heavily damaged and likely will not open for several months. Santa Cruz is also matching any additional donations to the fund made by its employees. Owned by Houston-based Retail Concepts Inc., Sun & Ski has 30 locations nationally, including four in the Houston area. Santa Cruz Bicycles has donated $10,000 to a crowdfunding campaign that has been set up to help employees of one of the brand's largest dealers, Sun & Ski. All will face business challenges as the region rebuilds. Reserve, or RSV, is Santa Cruz's carbon wheelset.Several bike retailers had stores damaged in the storm, while others lost personal homes and possessions. X01, XTR, and XX1 AXS models benefit from even further upgrades. Models denoted with an 'D' indicate the most basic build kit, while the 'R' and 'S' build kits enjoy more upgrades respectively. These letters indicate the build kit level. Aluminum (AL), C Carbon (C), and CC Carbon (CC) These letters indicate the fame material. To achieve that end, Santa Cruz uses a different carbon grade that results in negligible weight gain of 0.6 pounds per frame. The firm uses proprietary techniques to cut the cost while maintaining impressive rigidity and strength. The higher quality carbon fiber frames are known as Carbon CC and are on the highest end build kits, while the Carbon C (the more affordable carbon version) is available on bikes with build kits below the XT / X0-1 Level. Santa Cruz Another technology that has made Santa Cruz Bicycles famous is its carbon fiber manufacturing – which has been geared toward making it more affordable for people to get their carbon frames. This type of suspension was embraced by the company because it provides more design flexibility, enabling Santa Cruz to adjust shock rates based on the desired personality and intended use of the bike. The patented concept behind VPP is to have two short links that rotate in opposite directions. ![]() One of the critical technologies for which Santa Cruz is known is its virtual pivot point (VPP) design. Important Santa Cruz Bicycles Technology The Santa Cruz Virtual Pivot Point (VPP) The company is beloved for being large enough to have strong R&D but small enough not to be impersonal or otherwise lose sight of its customers. Santa Cruz has been dedicated since its inception to producing the most high-performance mountain bikes on the planet – and many believe they have achieved that mission. The company hand-assembles all its models in its California factory. Founded in 1993 by Rich Novak, Mike Marquez, and former professional skateboarder Rob Roskopp, Santa Cruz Bicycles is known for building rider-centered bikes. ![]()
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